Google Analytics Enhanced Ecommerce and Facebook Pixel
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As a small-to-medium online store owner, your resources are finite, which means that time and burn rate are critical factors to success. Without knowing which marketing activities are working, you will be wasting both time and money.
Google Enhanced Ecommerce Analytics
You should know how your prospects and customers behave, how their journey through the store looks like, where they are dropping off. The enhanced e-commerce makes it possible to track every step of a customer’s journey, from impression to the transaction. - Customer Data from Start to Finish.
- Sales Performance Statistics.
- Fine Details on Referrals.
- Cart Abandonment Causes.
- Coupon Reports.
- Refund and Returns.
- Individual Product Performances in Featured Sections and much more.
Facebook Pixel (Basic)
What is Facebook Pixel? Simply put, it’s a snippet of code unique to your ad account which goes into your website and it tracks all the people who are visiting your website from Facebook, so later you can retarget them. Retargeting is a paid advertising strategy that involves putting your ads in front of people who have visited your website after they have clicked away and visited other websites.
Features
As a small-to-medium online store owner, your resources are finite, which means that time and burn rate are critical factors to success. Without knowing which marketing activities are working, you will be wasting both time and money.
Google Enhanced Ecommerce Analytics
You should know how your prospects and customers behave, how their journey through the store looks like, where they are dropping off. The enhanced e-commerce makes it possible to track every step of a customer’s journey, from impression to the transaction. - Customer Data from Start to Finish.
- Sales Performance Statistics.
- Fine Details on Referrals.
- Cart Abandonment Causes.
- Coupon Reports.
- Refund and Returns.
- Individual Product Performances in Featured Sections and much more.
Facebook Pixel (Basic)
What is Facebook Pixel? Simply put, it’s a snippet of code unique to your ad account which goes into your website and it tracks all the people who are visiting your website from Facebook, so later you can retarget them. Retargeting is a paid advertising strategy that involves putting your ads in front of people who have visited your website after they have clicked away and visited other websites.
